"I'd worked with teams that build whatever's in the brief. They were the first to push back on ours, and they were right."
Sani N.
Product team, Property Finder
Digital-first studio, Dubai
Every product needs a point of view
A product consultancy in Dubai. Strategy, design and delivery from one team.
Trusted by brands we've worked with
Our expertise
Overview
Plan your week
One place for it all.
Effortless by design.
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$ ship build
- ✓ lint passed
- ✓ tests 124 passed
- ✓ build ok
deploying…
Deployed, live
Can you generate a launch visual for our app?
Here's a first direction:
Product & service design
Product and service design, from first concept to shipped interface. We build the design systems and standards that keep everything coherent as you grow, and audit what already exists when it isn't working.
Learn moreBrand & creative
Brand, identity, and the creative that carries it: illustration, graphics, and the marketing that gets your product in front of the right people.
Learn moreBuild & delivery
We build what we design. Full software development and QA, delivered by a technical team we assemble and lead, so the thing that ships is the thing that was promised.
Learn moreAI enablement
We help teams build AI-native products, the kind that let a small company move like a much larger one. Hands-on workshops to get your team fluent, and product work that puts AI at the core, not bolted on.
Learn moreWhat our clients say
"When I take our roadmap to the board, I'm presenting their thinking as much as my own. That's the level they operate at."
Mohsin K.
Lead Product Designer, Center of Excellence, ADCB
"They told us not to build a feature we'd already budgeted for. That's the moment I knew I could trust them with everything else."
Drew P.
Digital team, REA Group
About Rai
Most teams start with what you want built. We start with whether it's worth building.
Rai is a product consultancy in Dubai that brings strategy, design and delivery under one roof. We work as one connected team to help you decide what to build, design it properly, and ship it, from the first idea to the moment it goes live.
We work the same way with new ventures and established businesses. You get a recommendation clear enough to act on, from a team that stays responsible for how it turns out.