4,200
visitors in 3 days
1.2M
impressions in campaign week
+38%
follower growth in a month
11 wks
from brief to opening
A new identity, a digital campaign and a three-day pop-up — from one brief and one team. This is what screen-to-street looks like.
Solstice is a new specialty coffee brand that wanted to open its Dubai presence with something bigger than an Instagram account and a price list. They wanted a launch people would talk about — digitally and physically — without hiring two agencies and refereeing between them.
We started with the identity: a brand born bilingual, with balanced Arabic and English type and a warm palette that works on screens and on walls. Then the digital campaign — a launch site, short-form content and a countdown push — all pointing to one moment: a three-day pop-up in DIFC.
The same team designed the space: a modular booth in the campaign identity, with an interactive light installation that responded to visitors' movement — photographed, shared, and fed straight back into the digital campaign.
"It never felt like two teams. What we saw on screen is exactly what we walked into."— Founder, Solstice Café
4,200 visitors in three days, 1.2 million impressions in campaign week, and 38% follower growth within a month. Most importantly: a waiting list for the permanent café location before it was even announced.
